Pros
- a place to polish your CV - enough work resources - simple work environment - learn the concepts of market research and advertising performance - competitive paid leave - an environment to stay in stable career path
Cons
- inability of innovating market research insights - staff rarely grow as professional manner - thinking of the company itself as an everlasting image - staff ill prepared to becoming professional consultants - too client driven, CS/Account teams are often working till late to please clients - contrary to "cultural awareness" - some local branches in Asia aren't distributed with adequate resources for creating a competitive company profile - no other overtime allowance aside from cab fare (staff constantly overtime) - poor data processing quality