Pros
Immense opportunity for Hooklogic to become the Google of the "machine of retail ecommerce". Strong likelihood that Hooklogic will be bought out by one of the tech giants in next 2 years, perhaps huge upside to equity given to new hires. "J.O." the CEO is a great leader who effectively balances delegation and future vision. Very generous annual retreats, liberal travel policy, nice office, free premium snacks and beverages, other freebees (they gave every employee a free $500 Microsoft Surface in July 2015)
Cons
I am speaking a former Sr. IT guy, but a huge issue is the fact that 80% of their IT works in Ann Arbor Michigan. Due to market demands, the NY staff is often paid 50% more than MI for similar roles, this leads to cases when the manager is earning far LESS than his staff, creating some weird feelings and barriers to say the least. Working there over a year, really nothing else "con" I can really justify.