Toxic culture and poor leadership overshadow strengths - Marketing Geotab Employee Review

1.0
May 21, 2026
Recommend
CEO approval
Business outlook

Pros

- Competitive technology, one of the best in the industry - Change and learning - Nice lunch options at office

Cons

- Plummeting and toxic culture that seems like BlackBerry, but not in a good way - Weak marketing “leadership” with self promotion on corporate accounts due to friendships in the department despite truly unimpressive outcomes - Managing for optics and it is really too bad that some of these people control the narratives - A very large, bloated department with overlapping teams, unclear ownership, and too many people doing versions of the same thing. This feels even harder to justify now that AI can drastically reduce the need for this much headcount. - What was once inspiring, fun, and creative now feels dull, political, repetitive, controlled, and outdated. - HR and the CEO seem reluctant to make the changes that are actually needed. Too many people appear to be holding their ground, waiting for a package, or simply going with the flow until something more secure comes along. - The company feels stagnant, over-managed, and resistant to the kind of honest reset it clearly needs.

Explore other reviews about Geotab

5.0
Sep 26, 2025
Recommend
CEO approval
Business outlook

Pros

Pay, Lunch, Remote work, Office culture.

Cons

No cons from me, thanks.

4.0
May 8, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

1. Excellent benefits and vision: Strong company culture, great perks, and a clear, respectful environment for employees. 2. Thriving history: Before the BSM era, the company was warm, people-oriented, and experienced consistent business growth.

Cons

1. Cultural Decline: Since the BSM team joined, the culture has turned "dark" and political, driving away the most capable and dedicated talent. 2. Optics over Substance: Career advancement now favors those who focus on self-promotion rather than actual results or the company’s best interests. 3. Questionable Management: High-level executives are bringing in personal connections as more expensive suppliers, causing financial losses that are being ignored.

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