Great people, product and company should (and could) be better - Anonymous employee CrowdRiff Employee Review

3.0
Sep 2, 2020
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Some of the greatest people I've ever worked with. Employees were hard working, smart, and kind. CrowdRiff has an intense interview process, but it clearly pays off in the people they hire. - Overall good work/life balance. Felt like CrowdRiff cared about its employees and strived to create a good work environment. - Some interesting benefits, like a subsidized travel research program.

Cons

Very conflicted about CrowdRiff. There are some really great things about the company and product, but also so many issues that need to be addressed. - Most exec and director level management felt in over their heads. With a few exceptions, it was pretty clear that this was the first time many of them have held management positions. They made poor decisions on the growth of the company, and unfortunately lower-level employees paid the price and lost their jobs, rather than the decision makers. - Not a product-led company. There was no real product roadmap, and product direction changed many times with no real plan. Very little market research has been done, with the company solely relying on what's worked for them in the past. - Minimal career growth. Few internal promotions, and almost no career planning was done. - Blatant favouritism, especially on the Sales and Marketing teams.

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CrowdRiff Response
5y
Hi there, I value your input and appreciate the time you took to share this feedback. Both positive and constructive input is crucial as it informs how we continue to grow and improve CrowdRiff for current and future team members. When Abhi and I started CrowdRiff, the culture was founded on the basis of being kind to one another, being open to new ideas (no ego) and working hard to create something extraordinary for our customers and the travel industry. It’s nice to hear those values of kindness and collaboration remain strong and reflected in the great people you worked with here. We put a lot of thought and work into our recruitment practices to make sure we hire people that reflect CrowdRiff’s values. It was a challenging start to 2020. COVID hit just 30 days after introducing new initiatives for both product and people. Our focus turned to getting the company strong and growing again. In the 6 months that followed we did just that... establishing strategic customer partnerships, bringing two new products to market and achieving quarterly net growth beyond our forecasts. I’m so proud of the dedication and resilience of our team. They really came together for our customers, our industry and each other. Now, we still have a lot of work to do. Investing in our employees is something I take very seriously too. The work/life balance and benefits you mentioned are good, but just the beginning. We will go further. I appreciate you raising concerns around management, product direction and career planning. Work to improve these areas is underway and being made a priority. I see any form of feedback as an opportunity to reflect and improve as a company, so I want to thank you again for your insight. Myself and our team wish you the best. Dan Co-Founder and CEO

Explore other reviews about CrowdRiff

3.0
Apr 13, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Genuinely solid, honest, kind people, including SLT Good work life balance Cool industry, customers are great to work with

Cons

Attention is scattered across too many ideas and projects Major headwinds to the business (competitors, tourism in US)

3.0
Feb 1, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- They have always been great at sussing out hires who are pleasant to work with and very good at what they do. I really liked my team. Company events were great when we still had them because everyone was so nice. - Flexible work environment, understanding that some employees are more productive at home and others are not. They used to have a much larger office and chose to downsize instead of forcing RTO so that employees could keep having a choice instead of being expected to upend their lives. - Vacation and PTO benefits were great. 4 to 7 weeks of vacation, 6 sick days, 5 personal days, a weeklong winter holiday shutdown, and for a couple of years alternating Fridays in the summer were company holidays. Every year you got a generous travel stipend based on tenure. People who lasted five years got a one-time gift vacation. - For a while, there were actionable growth tracks and a solid investment in junior employees. - Management (HR included) was flexible and understanding about extenuating circumstances, illness, etc and at times went above and beyond to support you. - Layoffs were more ethical than you hear about these days. Impacted employees to the best of my knowledge were given good severance and opportunities to keep in touch with their colleagues. This is not somewhere where you will find out you've been let go by having your laptop password or office keycard suddenly stop working. - The products are best-of-class. Customers hated having to downgrade to cheaper competitors. It was easy to be proud of the quality of your work. - The market base is just the right size for you to really understand your impact. Feedback from customers makes its way back to everyone involved. - My work was interesting and there was always something new to learn.

Cons

- SaaS market is unstable, customers’ budgets year to year are unpredictable and non-negotiable. Competitors swoop in to siphon them away with lower quality alternatives. When I left this was not getting better. - For employees, unstable market conditions translated to reducing or rescinding some of the best job perks, stagnating wages, growth opportunities disappearing, and if you'd reached your max vacation entitlement you had reason to expect that your time there was going to end soon. I have questions about how and why some of these things were arrived at as a response to declining ARR. - There were corporate restructures where employees found out during a town hall that their role was changing into an area/domain that was not always a good fit. It comes off as making some roles redundant in preparation for an upcoming downsize. Transparency and discussion ahead of time would go a long way here. - Restructuring was usually part of a pivot. Pivots were so frequent that at times it felt like some teams had no direction anymore. - Low confidence for new and prospective hires. Some employees would be hired and then impacted by mass layoffs before finishing probation. This looks bad on a resume and will make their job hunt more difficult. I'm not a finance expert, but something seems off if there isn't enough foresight 8 weeks into the future to know which business areas need a hiring freeze and for this to happen in multiple rounds of layoffs. - PD approach is incoherent at times. Expectations set by upper and middle management for employees are not always in sync. This includes PIPs where for some employees it does what it’s supposed to do by addressing a gap but other employees seem like they were being set up to fail. - There used to be a commitment to salary band transparency but this fell to the wayside. - Flexibility around extenuating personal circumstances kind of disappeared over time, or could be inconsistent depending on who your manager was. - It was hard not to notice some favoritism in recent years and inconsistency around how different employees in similar roles were treated for the same actions.

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