-Many clients want to cancel contract at some point (this is more the industry than anything--people always want more from their advertising, but it can be hard when they say they "haven't got a single call")
-Can be stressful dealing with sales droughts, uncertainty, etc.
-Most aspiring publishers don't make it to baseline (more due to their own fault, since it is a hustle)
-Had to go 6 months without income when starting out