Pros
The Japanese have a term - ikigai. If you have found something that you have an aptitude for, enjoy doing, that you are appreciated for, and that is doing good in the world, you have found your ikigai - your reason for being. For me, being a publisher with Best Version Media is more than a job - it is my lifestyle! I love that I am handsomely rewarded for the work that I do, and that as an entrepreneur I have control over my schedule. I love getting feedback from the communities that I work with about how much they appreciate their community magazines. And I love supporting local business. Never before have I felt so connected to the local community. I can honestly say that after only a year and a half, I never anticipated that I would already have 2 magazines and be a market manager to help grow the business model here. The opportunity is as grand as you want to make it.
Cons
If you don't have a value system in line with the company culture, you won't cut it. The job is simple, but not easy. If you aren't comfortable prospecting and making phone calls, then don't even think about it. That's the hardest part of the job for most people (although some publishers hire someone to do this for them once they are established). If you aren't enthusiastic about building local community, then you probably won't love it. If you aren't interested in being the best version of yourself, find something else to do. If you aren't a trustworthy, cooperative person, you will not thrive in this culture.