Pros
This is the only platform I'm aware of that any company can utilize to achieve true branding today. I have been with them about five years. Every success and every failure of this as my business is due to my own performance. Corporate helps with everything they can to help everyone. Sponsors enjoy success from their campaigns that are quite predictable. It is not a quick get rich scheme but an investment in the future of a company like none other. Some of our sponsors become top in the industry within a year or so through often even addressing a rather small portion of the population who represent the circle influence to our communities. I do not consider the areas of distribution as the destination but rather the beginning of word-of-mouth conversation that extends vastly beyond that area. This is one of the fastest growing companies in North America because it works.
Cons
This is not a business for the weak-minded as you have to understand the branding process completely and be able to educate people very quickly about the topic.