Pros
- You get to work with genuinely talented and dedicated people across different departments. Many employees are passionate about what they do, and there’s a strong sense of collaboration outside of marketing. - Lots of cross-departmental teamwork, which makes projects dynamic and gives you exposure to different parts of the business. - Compensation is fair, the pay for mid/junior roles is decent, especially considering it’s a Crown corporation with good benefits. - The hybrid/remote work model offers flexibility and is a strong perk for work-life balance.
Cons
- The organization can be very political, and navigating those dynamics is often more important than doing the right thing for the business or the province. - Marketing leadership tends to be more concerned with protecting their own roles than delivering real impact. This creates a culture where short-term optics matter more than long-term results. - Psychological safety is a serious issue. Leadership behavior within marketing has left many good people feeling demoralized, which directly impacts morale and output. - Because of this, results often end up being sub-par, with wasted funds and missed opportunities. - What’s concerning is that these issues are not hidden, they’re blatant. Yet, the CEO doesn’t seem to acknowledge or address them, which leaves employees feeling unheard and undervalued.
