Avoid at all costs - Salesforce Administrator AppFolio Employee Review

1.0
Jan 5, 2023
Recommend
CEO approval
Business outlook

Pros

None readily come to mind outside of really enjoying working with some of my teammates. I genuinely tried to think of more but couldn't.

Cons

Most unprofessional middle management I have ever experienced. Management treats direct reports like adversaries. Speaks down and aggressively to employees, especially women. Cannot perform basic administrative functions required of role. Be prepared for the expectation that you will have to remind management of pre-approved time off at several instances before leaving. Team culture is distrustful. Hours are tracked. Not remote-work friendly. Frequent pressure to come into the office for employees. There is an expectation that you post in slack when you leave your desk for more than 10 minutes. Complete lack of transparency into the company's finances. My annual review/raise was set in November. They pushed this to January due to an initiative where they wanted everyone's reviews to take place in the same month. This has now been pushed to March for all employees. No talk of back paying this compensation. Pay and overall compensation is not competitive at all. No annual bonus. Minimal PTO that is often policed by management. Complete lack of well-defined, efficient process and suggestions for improvement are met with hostility. Severe lack of setting clear expectations. This is a big red flag because this allows management to constantly move the goal posts no matter how hard you try. Metrics that track productivity that are in effect do not accurately reflect work being done at all. Again, suggestions for improvement ignored and/or met with hostility. Upward mobility limited. Run don't walk. The market is hot for admins and I had no issue finding much better employment.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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