SaaS done right for the customer and for the employee - Anonymous employee AppFolio Employee Review

5.0
Dec 6, 2014
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Outstanding office culture Charismatic CEO Close-knit teams Collaboration Smart leadership in each department Simplicity at the core of the business Challenging work Ability to innovate within your role/department Well designed processes Genuine customer focus Work-life balance Open communication about company goals, initiatives, performance, and future Innovative software that truly changes the lives of its users

Cons

Not being able to roll out all the features our clients request. AppFolio has a very active user base and they come up with a ton of excellent ideas. Creating a robust solution happens quickly but still does not seem to fully sate our client's hunger for product enhancements.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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