Don't work at AppFolio if you can't handle cognitive dissonance - Recruiter AppFolio Employee Review

1.0
Sep 15, 2020
Recommend
CEO approval
Business outlook

Pros

Getting paid at the 50th percentile, lol no. Healthcare was good.

Cons

I believe this company is filled with leaders who are egomaniacs who say they are down-to-earth and honest but foster a toxic, cut-throat culture where you need to know how to pretend and use the "language" but results don't matter. They've won diversity awards that I question if they paid for. It's a rich white culture filled with people who look and act alike. If you don’t fit, you leave or get fired. A Diversity award is completely laughable. Sure, they have a few people of color. Everything they told me during my interviews was a lie. Best Places to work also seems like a lie…they probably pressured employees. Sure, those who they like are made to feel like gods. They compensate people's egos but underpay. I believe this company is filled with leaders who are egomaniacs who say they are down-to-earth and honest but foster a toxic cut-throat culture where you need to know how to pretend and use the language but results don't matter. They've won diversity awards that I am sure they paid for. It's a rich white culture filled with people who all look and act alike. If you don’t fit, you leave or get fired. A Diversity award is completely laughable. Everything they told me during my interviews was a lie. Best Places to work is also a lie…they probably pressured employees. A lot of people quit. New hires would come in and be repelled by this dysfunctional company. I know this because I was in HR, hired as a recruiter to relocate to Santa Barbara. Attrition is a major problem at this company. . HR is a particularly toxic team as they don't actually have any power and no one tries to understand the value that could be provided. Their expectations of me were extreme. No ramp, no training, and my workload tripled within 6 weeks when they "managed out" another recruiter who wasn't "performing". In less than 90 days on the job, I had made over 20 job offers while I also relocated myself. Then I was fired for telling someone I had gotten out of an abusive marriage and was stalked. Ridiculously they also said it was because in the conversation I had mentioned I had a weapon for protection. A young(ish) single female relocates to a foreign city after a dangerous situation should have self-protection. This was from the HR team! I wasn't offered relocation back home, was tied to a 1 year lease, and they offered 1 month severance in exchange for my silence. I declined. They will probably say I am disgruntled. Getting fired was the best thing that happened because I got away when I did. Do not work here if your happiness or values are important to you. Good luck!

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5.0
May 4, 2026
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
May 23, 2026
Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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