Amazing company but hyper growth comes with hyper growth problems - Anonymous employee AppFolio Employee Review

4.0
Jul 28, 2020
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

AppFolio is a really nice place to work, and the people are really great. Everyone tries to make it great, and it shows from the event to day-to-day work. Even during the Covid-19 pandemic, you can truly tell they are trying. AppFolio also tries to do things their own way, and it is great to see a company not just conforming to the industry norms. It is an interesting and intelligent way to approach things. Also, I cannot describe how above-and-beyond the company has gone for parents. It is nice to know that they care about those with families, and try to accommodate them. It is truly appreciated.

Cons

I am part of the recent wave of hires that came with a massive expansion of their development team, and it is a tough place to be in. Everyone is stretched thin, and the department itself is struggling to figure out how to adapt to this. Since joining, I have had 3 different managers as the company reorganizes, as well as a couple different mentors. I appreciate the company is trying to make it work, but it has created a bit of chaos. Also, there is definitely and "in crowd" of former Citrix/LMI employees. I don't think they intended for this to happen, but as an outsider, you can definitely feel the difference between the level of enthusiasm and caring. Also, the snacks were not great when we were in the office, and the food and beverage team really did not seem to care much.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
4w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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