Great but... - Anonymous employee AppFolio Employee Review

3.0
Jun 4, 2019
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Growth company with lots of opportunity.

Cons

The expectations are unrealistic. Small teams don’t necessarily make sense anymore and a larger investment needs to be made into developing employees. Sure PTO is generous but you’ll either feel bad using it or never have a chance.

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AppFolio Response
7y
Thanks for sharing your feedback. We do value small, autonomous teams and believe that allows us to innovate faster and deliver better customer and employee experiences. As we grow we will continue to look for even more opportunities to listen at all levels of the company.

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5.0
May 4, 2026
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CEO approval
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
May 23, 2026
Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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