A company to love and grow with. - Anonymous employee AppFolio Employee Review

5.0
Apr 14, 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Working hard and building your career alongside similarly wonderful people. AppFolio seems to know how to find people you actually want to work and interact with both on and off work hours. The trajectory of both the company and the opportunities has been fantastic. When you walk into an office and you see their values written on a wall, it is truly wonderful when you actually see them practised. I encourage anyone that wants to move up in a tech company to consider working here. Opportunities are achievable if you're willing to put in the time, even from an entry-level position.

Cons

A tremendous amount to learn as both the product and the work entails a very deep and broad amount of subject and experience to cover. That said, I've never been more surrounded by people willing to help bridge that gap, share experiences and advice. Stress is present but manageable. Work does not go home with you if you do not take it there.

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AppFolio Response
8y
Such great advice as we grow - we are continuing to make the onboarding experience better and definitely value the importance of hiring great people.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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