Awesome Company to Grow With! - Anonymous employee AppFolio Employee Review

5.0
Nov 27, 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I have been working at Appfolio for over three and a half years and it's been such an amazing experience to grow, both experience and position wise, with the company. Leadership does an amazing job of clearly explaining our objectives and what the stakes are. I understand how my actions and my teams actions affect the company's performance. There are plenty of opportunities for hard workers to move up and management is putting in place more training for newer managers. It's very exciting to see the investment in home-grown talent! Having worked at other companies that are not as "employee centric," it is very clear that this one is special. I've never worked anywhere that having "Happy" Employees is a focus-it's awesome. That being said, employees have a big responsibility to maintain a positive and productive culture. I've recommended the company to three other friends (who also currently work here) and felt very confident doing so.

Cons

I think there are growing pains with every company that goes from startup to public, but AppFolio has done an awesome job of staying true to its roots.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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