The Best Place to Work in Santa Barbara - Marketing Programs Specialist AppFolio Employee Review

5.0
May 1, 2017
Recommend
CEO approval
Business outlook

Pros

-I can't speak for our peeps in Dallas, but I have never had a better job in a more friendly and welcoming place. -People are openly encouraging, and if you are willing to really put yourself out there, you get a lot of support and still really valuable feedback. -

Cons

-AppFolio is not for the faint of heart looking for a job that pays the bills. AppFolio asks a lot and gives a lot in return. If you enter into a role in this company with high expectations for yourself, you will succeed. -Insurance coverage is pretty good, but not awesome.

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AppFolio Response
9y
Thanks for taking the time to write a review - so glad to hear you feel this is a welcoming place that rewards hard work. I especially love your comment 'if you enter into a role with high expectations for yourself, you will succeed'. That is such a great state of mind! I'll be sure to highlight your feedback on the insurance plans to our HR team as well.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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