Great Company to Grow Your Career - Anonymous employee AppFolio Employee Review

5.0
Aug 24, 2016
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I have found no lack of opportunity for advancement in the Customer Success department. In the three years I have worked here I have had three different job titles and five different salaries, all within Customer Success, which is unheard of in most industries. I was uniquely lucky to take over one of the Customer Success teams two years ago, and have been given a ridiculous amount of autonomy and freedom to shape and improve the team as I and my team have seen fit, with the support of my manager and the higher department leadership all along the way. The company is certainly growing. A year ago that meant there were endless possibilities for future promotions to jobs that didn't even exist yet - the Optimistic Unknown. Today it means the company is constantly redoubling its efforts to make sure its employees feel taken care of and valued as we continue to expand. Company Value #3: Great People Make a Great Company. Also, who doesn't love a fully stocked kitchen, oodles of PTO, and an AMAZING group of coworkers?

Cons

Customer Success is, at its core, an entry level position. Most new hires (though of course there are notable exceptions) take this job straight out of college and have no other work experience prior to AppFolio. Because of this, the salary starts pretty low, since the first six months of a team member's career here is spent in a training/probationary period where the company is investing a ton of training and professional resources to bring them up to full speed on the customer service team, which deals primarily in helping Property Managers with their day-to-day accounting. Six months in, though, there is opportunity for salary increase and title change, and it continues from there. A dedicated team member who is willing to work through the ranks will be highly rewarded, assuming the team member is thinking long term and appreciating the soft reward they are receiving from the position (professional skills, leadership opportunities, etc) in addition to the salary. It is difficult sometimes for new employees, straight out of college, to know what to look for in the larger picture, but as long as you can realize that it is a career you are building in this position (and not just a job) then you will be able to see the amazing opportunity that this company and specifically the Customer Success department can afford you.

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AppFolio Response
9y
Thank you so much for your thoughtful review -- we absolutely appreciate the time it takes to write a novel :). It sounds like you're the perfect example of what it means to make the most of an opportunity here at AppFolio and I'm so happy to hear that you're continuing to grow your career her with us - we are lucky to have you on the team.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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