Decent benefits and world/life balance, terrible leadership and execution - Staff Software Engineer ActiveCampaign Employee Review

2.0
Oct 1, 2024
Recommend
CEO approval
Business outlook

Pros

The work/life balance for me is very, very good. I am rarely questioned on how I spend my time but I am also a straight cis white male, so take that how you will. I am paid adequately for my work, although I could probably be paid better if I switched jobs. My work is generally enriching and has a big impact. I am given pretty much free reign to solve my problems but I do not work on the main 'product'. I wouldn't touch product work with a ten foot pole, it is a nightmare. Leadership here are at least not raving jerks. That's a low bar to clear but it is something, I guess.

Cons

Leadership here is absolutely awful. Truly horrific. There is zero strategy. We are now all-in on 'AI', whatever that means, because the people in charge have literally *no idea* what this company is about or what we should do. I cannot stress enough how bereft of ideas this leadership group is. And it's an objective truth! This is not an opinion! I can provide a concrete example! We constantly switch major priorities. We had a whole year planned out for 2024 and then a few months ago suddenly we had to drop everything to get a pricing update out the door within a month. Almost the entire engineering org was impacted by this switch. If you are making these kinds of major swings in 'strategy' then it objectively shows that you have no idea what you are doing. You are just reacting to things that happen around you. The current leadership team has cultivated a group of middle managers that are fine being beaten up and overworked. In some cases people stay because they have no integrity or ambition. In other cases they are in difficult life situations that make a job switch hard. Either way what we are left with is a bunch of managers and directors that are stuck in a "it is what it is" mode. They will just dump out whatever is asked of them so they won't get in trouble. Any managers that push back against this ultimately burn out and leave. Any good work here is despite leadership, not because of it. Some of the infrastructure work is truly top notch and that is because it originated from senior developers, not from leadership. I truly cannot think of a major initiative that has started from leadership and actually accomplished its goals in a timely fashion. Not a single one in the last few years. We literally have had multiple major projects in the last 2 years that took months of work, multiple full time engineers, and then just...didn't deliver because of issues that the teams are apparently incapable of solving. In response to this nothing is done and more projects are green-lit. We have two major projects that are currently mired in this situation: they are 'done' but cannot go live because it turns out the design was not fully thought out and now the teams are stuck, facing major redesigns as a path forward. I think most product devs are truly good at their jobs and decent people but leadership has morale absolutely in the dumps. Everyone is afraid of more layoffs. We 'implemented' kafka for no real reason and use it basically like AWS SQS. It's constantly down because no one owns it, causing outages. This is a concrete example of a leadership failure, one of many. Working here is basically about being constantly told 'no, that is impossible, stop asking', doing it anyways and succeeding, and then everyone acting like it was all part of the plan all along. Don't come work here in engineering.

Explore other reviews about ActiveCampaign

5.0
Apr 8, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

Cons

The environment is fast paced which is fun but can sometimes be intimidating

1
avatar
ActiveCampaign Response
2mo
Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.
2.0
Mar 4, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
avatar
ActiveCampaign Response
3mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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