Lack of engineering culture stifles growth and accountability - Staff Software Engineer ActiveCampaign Employee Review

2.0
Apr 16, 2026
Recommend
CEO approval
Business outlook

Pros

* good benefits (bluecross/blueshield is great in my area) * decent compensation overall because that is really the only carrot at higher levels * lots of freedom; there is no real control anywhere so if you are a self-driven person you can really thrive * My output is directly related to my drive - the harder I push the more impact I have because there is no structure * fantastic WFH options - I barely go to the office. Really really great in that regard, and I can basically do what I want with my time * equipment (like laptop/VPN/etc) are all really good, I have no issues * I will put DEI here because we still seem to value it in principle, which is good, but I have trouble seeing actual impact

Cons

* leadership is slowly recovering from the past 5+ years of poor decisions as we move to our new CPO/CTO...we are still suffering from past mistakes in a large way * engineering has no real structure at the high levels, we are expected to just kinda figure it out ourselves * AI is a huge push, if you are frustrated with AI grandstanding in general then you will be frustrated here * No professional development money for engineering...we cannot go to conferences or get training, it's explicitly banned by upper management for inexplicable reasons * there is no real accountability in our technical organization. You can miss alerts/pages even while on-call as primary and no one really bats an eye. Just say "I am away from my computer" and no one really cares or follows up and we don't do retros or investigations into incidents * we make big bets without any real backing data, and then act surprised when it doesn't work out * we have zero engineering structure around decisions or frameworks...we just let teams do whatever they want and then act surprised/defeated when those teams perform poorly or are blocked by their decisions because 'no one else can help them'. There's no accountability for poor decisions on language/framework * there is a ingrained sense of "I have no power" that is embedded at nearly every level of the organization. Teams frequently just say "I'm blocked" without even attempting to figure out their issue. We tolerate a lot of waste * engineering is largely white males, despite the DEI pushes we make The main issue is that there is zero engineering culture here. The previous CTO completely abdicated his responsibilities on that front. He was an 'ideas' guy, which basically meant 'I manage up, I do not care what my direct reports are doing'. He didn't care how his directors or managers behaved and in the end that ruined him. Multiple failed projects that were the direct result of his lack of oversight are what drove him out. The basic idea here is that AC does not care about basic engineering culture. If you say "I cannot figure it out" no one pressures you or says "you must figure it out". You can just kinda stop working on things and everyone in management says "Oh, that must be hard, let's pivot". The people that are capable of actually troubleshooting have mostly been pushed out. The remaining like-minded folks try to keep things going in the right direction but honestly there is no real reason to do so. You don't get better performance reviews, you can't get promoted, it's mostly a waste of time. We clearly do not hire anymore in the US for engineering, we are basically entirely offshore in Costa Rica and Poland. Management needs to fix the engineering culture, and fast, or things will continue to stagnate. I will end by saying that 'staff engineer' is basically the highest engineering position you can get here. There are ostensibly higher positions like 'principal' or 'distinguished engineer' but it is unclear what you need to do to get promoted to those. They are not defined anywhere. The real-world answer is "Make the CTO like you and he will promote you". There's really no other option. Don't join if you are at staff level and want to progress, there is no way forward. Join this engineering org if you are a mid-level dev that wants to get to staff level and then leave. There's no growth beyond that.

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ActiveCampaign Response
1mo
Thanks for taking the time to write such a detailed review after more than five years here. The specificity, especially around engineering culture, accountability, and career progression, is the kind of feedback that helps us get better! You're right that benefits, compensation, remote flexibility, and equipment are solid. Those aren't things we take lightly, and we're glad they've worked for you! On the engineering culture and structure piece, you've called out opportunities that we're actively addressing, including establishing clear engineering frameworks, implementing structured on-call processes with actual accountability, defining career ladders beyond Staff Engineer (Principal and Distinguished roles now have documented criteria and expectations), and investing in engineering leadership development to create consistency across teams. On accountability and decision-making, what you're describing about teams saying "I'm blocked" without troubleshooting, lack of retros after incidents, and no framework for technical decisions is exactly what the new engineering leadership structure is designed to fix. We've implemented incident review processes, established architectural review boards, and set expectations around ownership and problem-solving. If those changes haven't reached your team yet or aren't being enforced consistently, then please inform your manager or team leadership. We're investing heavily in Active Intelligence because customers are asking for it and it's core to our market positioning! The AI work is additive to our core product, not a replacement, and it's directly tied to customer retention and expansion metrics we're tracking closely. We're proud to say that DEI isn't just a principle at ActiveCampaign. We've made specific investments in diverse hiring pipelines, interview training to reduce bias, and ERG support. For prospective employees: Ask about engineering culture, career progression beyond Staff, how technical decisions get made, and what accountability looks like on teams. You will get specific answers about frameworks, expectations, and actual examples. Thanks again for your feedback! If you have additional thoughts, please share them with your manager or HRBP.

Explore other reviews about ActiveCampaign

5.0
Apr 8, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

Cons

The environment is fast paced which is fun but can sometimes be intimidating

1
avatar
ActiveCampaign Response
1mo
Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.
2.0
Mar 4, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
avatar
ActiveCampaign Response
2mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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