Conversion Reviews

Great office/ view Flexible Pet Friendly

- The company is rooted in applying statistical reasoning to marketing problems. They take an approach of treating ideas as hypotheses, and proving results through experimentation. - Dynamic work environment that is both fun and interesting. - Excellent company values that benefit all stakeholders. - Well formed communication rhythms. - Great benefits with an experimental 4-day work week in progress this quarter (Q1 2022). - Beautiful office, fortune 500 clients, and a high-performance team. I've been at Widerfunnel for nearly 4 years, and come from a technology background with more than 17 years working in tech in Vancouver, with spending 7 years as a CTO founder at a startup that grew to 4.2 million in yearly gross revenue, and can say that growing and scaling a company is a huge challenge. Widerfunnel is exceptional in their communication. They have excellent patterns for having 1:1s, company-wide updates, and announcements. They take very seriously the concept of bringing ones full-self to the office (or zoom screen), while doing their best to promote fun, wow and service clients. The people at the top have a genuine interest in the company succeeding, and diligently work to pick up any slack left through team or contract changes. They never put pressure on their people to work outside of the scope of the planned workload, and shoulder a lot of the politics and uncertainty that comes with being part of a rapidly changing sub 50-person team whose business is booming throughout both a pandemic and recent acquisition. The nature of the work is genuinely interesting. You get to witness experimentation being practiced at fortune 500 companies, and to learn and understand a ton about diverse businesses, user demographics, and outcomes based on hypotheses. Their strategy team has keen leadership and talent, and keeps the company updated on their work through a monthly forum showcasing the most surprising and interesting test results. In general Widerfunnel is always looking to improve. Take for instance the 4-day work week. The market is certainly moving in that direction, yet for the organization to be able to shift itself to experiment with the concept in a 3-month trial, 2 months after being acquired, at the end (hopefully) of a 2-year pandemic, speaks to both the courage of the entire organization to try new things, yet also to the resilience of its well established business and communication cycles, the hard work that has went into automating and optimizing core business process, and the strength, professionalism, and trust within the team.