As the self-proclaimed “market leading” platform, there’s a huge degree of irony when Botify aren’t even able to rank in the first two pages for “Enterprise SEO”.
Pairing this with management with an unrivalled track record of poor decision making, and seniors who most of the office would struggle to list five things they actually do on a weekly basis, Botify is ultimately destined for failure.
From my perspective, Botify gave me no training, no support, and absolutely no progression pathway. I joined on false promises of extraordinary growth, Botify’s position as “the most exciting company in the industry” and a great culture. Unfortunately, all of this proved untrue.
Ultimately, if you’re a sales professional who is thinking of applying to Botify, you have to ask yourself a few key questions that I didn’t.
Is the software business critical? No. It’s a point solution for an aspect of digital marketing with minimal spend from CMOs. You’re essentially selling a product that is nice to have, but ultimately in any periods of uncertainty, software like Botify will be the first to be cut.
Is the product unique? No. Cheaper solutions with 90% of the functionality are out there and have greater market share. Of course, Botify will tell you that their functions are unique, and in fairness Botify does offer some functionality over and above their competitors. But realistically, if you can buy something that does 80%, for 25% of the price, are you ever going to buy Botify? The answer is no. And this is a large reason why the company is struggling, it’s an overpriced product in an oversaturated market.
Does the product have a large potential market? No. Botify’s commercial model is designed to work only with the top end of the market. This means that, as Botify’s sales team, your list of prospects that actually have any chance of putting a budget towards Botify is incredibly small. Particularly if you’re an SDR, it’s a volume game. Botify’s focus on enterprise-only clients makes it unrealistic to ever achieve the monthly quota of Sales Qualified Leads, which is ultimately what determines your pay.
As a prospective AE, or SDR, or whatever sales position at Botify, you’re ultimately looking to make money. As it stands, with the lack of business criticality, lack of product uniqueness and a limited list of potential customers, this company just isn’t set up for growth and isn’t a good place to earn money.
That said, things could get better. With accountable leadership, realistic pricing and realistic sales targets, I dare to say Botify could have actually been a great place to work. However, as it stands, this place made me depressed, offered no support and ruined the morale of nearly all of their sales people.
P.S. HR are also doing a great job of adding fake reviews here. There’s a reason why the seven 1* reviews have been marked as helpful 94 times, compared to the twenty-one 5* reviews marked as helpful 35 times. Almost all the reviews repeat the phrases “no cons!”, “keep up the good work!. Candidly, this is a pathetic effort to recover a failing company.
