Aprimo Reviews

3.2

48% would recommend to a friend

(114 total reviews)
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Erik Huddleston

48% approve of CEO

51% positive business outlook

Aprimo has an employee rating of 3.2 out of 5 stars, based on 114 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Aprimo employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

114 reviews
1.0
Jan 18, 2018
Recommend
CEO approval
Business outlook

Pros

Love working with most people in the office. Managers are remote!

Cons

Upper managers are useless. They change their minds about the direction if the company. My manager was remote and only checked on you when they were in trouble. This software could be good but I see a lot of clients bailing on the company because they're not sure of how they want to produce the software. Good luck!!

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Aprimo Response
8y
Thank you for taking the time to post a review of Aprimo. While we strive to ensure all employees have a positive work experience and feels able to grow in their careers, not all employees will come away with the same feelings. We find this especially challenging since many employees were hired by Teradata before the July 2016 carve out and had different expectations set for their role than what the company has transformed into. While some employees embraced this change/challenge and have grown tremendously, others did not feel a “fit” anymore. To provide others that might be reading this post some clarity, I’d like to provide some background: In July of 2016 Aprimo was carved out of Teradata and purchased by private equity. Since then, we have aggressively invested and advanced our SaaS Platform (Aprimo + ADAM), which will remain our #1 priority. In March of 2017, Aprimo purchased ADAM software, and immediately spun up multiple new initiatives across the company aimed at quickly combining our best in breed Content Hub with our industry leading Workflow/Productivity platform. These new initiatives meant some existing work streams had to be placed on hold; although, our development teams take great pride in the work they are doing, and believe what is being developed will provide significant value to our Customers. We love that our employees take Customer success and their work personally; however, the downside is that prioritization decisions sometime affect employees in ways we don’t anticipate. Changing work streams ahead of a deliverable doesn’t happen frequently and it is something we try to avoid at all costs. Aprimo R&D is a global organization with 9 development centers across 3 continents, and while we place high value on local HR leadership, some of our teams are functionally aligned to leaders that may not necessarily work in the same office. In these cases our managers schedule and keep regular 1:1 meetings with staff to ensure career coaching and feedback continue. We strongly encourage our leaders to schedule these meeting and continue to grow our employees.
2.0
Jun 30, 2017

The emperor has no clothes.

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Team mates are very supportive of each other. The people are top notch and want to do the right thing.

Cons

Our CEO has surrounded himself with yes men and has no idea what's really going on. Senior leaders are more interested in land grabs then making good business decisions.

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Aprimo Response
8y
While it is always difficult to hear negative opinions about the work you do, we do appreciate you taking the time to provide. Every piece of feedback (good or bad) is a way for us to measure what we do and where we need to improve. I can assure you that the Sr. Leadership is very interested in making good business decisions and appreciates candid, honest input into that process from each and every team member. Aprimo reemerged as a new company just 15 months ago and at that time; Aprimo was losing over $40 million dollars a year. We are now on track to breakeven and have growth plans scheduled for 2018 and beyond. As we look back at the past 15 months, we recognize not every decision was the correct decision or the best of several options but we made decisions quickly for the good of the company and in the end, we have come out a stronger and certainly healthier company. We now have a solid company with a structure that supports the new platform and future expansion. Although we encourage feedback from all employees, we would like to ask that you reach out to the Sr. Leadership team directly with more specific suggestions for improvements. Providing feedback of: “stop making decisions without having all the facts. Pay attention to the data at your fingertips and stop turning a blind eye” is not particularly helpful or constructive. We would ask that you provide feedback when issues arise so that issues can be addressed immediately and in a professional manner.
2.0
Nov 1, 2023

Not impressed

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Was great at first, flexible and seemed to care

Cons

You are disposable at the drop of a hat

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Aprimo Response
2y
Thank you for sharing your feedback with us. We're glad to hear that you initially found our company to be flexible and caring. However, we're deeply sorry to hear about your negative experience regarding feeling disposable. We want to assure you that it's never our intention for any employee to feel undervalued or disposable. We understand the importance of creating a supportive and inclusive work environment where every team member feels respected and appreciated. We take your feedback seriously and are open to review our policies and practices to ensure that they align with our commitment to treating all employees with dignity and respect. Your insights are valuable to us as we strive to continuously improve and create a better workplace for everyone. Your input is invaluable in helping us create a positive work environment for all. Thank you again for sharing with us.
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Glassdoor has 118 Aprimo reviews submitted anonymously by Aprimo employees. Read employee reviews and ratings on Glassdoor to decide if Aprimo is right for you.