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      Senior B2B PR Professional Interview

      Oct 17, 2018
      Anonymous employee
      Miami, FL
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied online. The process took 2 weeks. I interviewed at THINKINK (Miami, FL) in Jul 2017

      Interview

      The interview process was very thorough overall. The job I applied for was a remote-based position since I don’t live in Miami, and began with a phone interview to get a better sense of my background as it related to the PR position. Next, we scheduled a Skype interview to dive deeper into my past experience, the expectations for the position, the company culture, and the opportunities for growth despite being a remote employee. In the third round, I was asked to complete an assignment to demonstrate my ability to understand how PR fits into the larger marketing strategies ThinkInk builds and executes for clients. This was an important discussion point throughout the interviews, as the company looks for diverse candidates who might specialize in one area but have working knowledge/experience in other aspects of marketing.

      Interview questions [3]

      Question 1

      Tell me about your B2B PR experience and the campaigns you executed that you’re most proud of?
      Answer question

      Question 2

      A client is attending a conference in three months and will be launching a new product at the show. Walk me through your process for driving coverage/interviews before, during, and after the show?
      Answer question

      Question 3

      PR is built into your client’s contract, but they don’t have any upcoming announcements to capitalize on from a pitching standpoint. How would you create opportunities to get your clients featured in key trade/business publications?
      Answer question
      1

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