I applied online. The process took 3 days. I interviewed at River Island (London, England) in Sep 2014
Interview
Group interview - 10 people - general questions related to the position and the Company :
What do you know about the brand?
Have you had any experience dealing with difficult customers?
Have you got any experience managing/training other people?
What would you do if a customer approaches you with and wants to return an item?
What are the trendy colours at the moment?
Have you noticed what's on the shop window display?
First, each one of us had to answer the same question, then we were separated in groups and we had to brainstorm and present our answer in front of everyone.
Then we we're send on the shop floor, every group in different department and we were asked to pretend to be customers and see if the sales advisor will manage to answer our questions professionally. I actually made up an interesting task for her - I asked her for a pair of shoes I had seen on the website but couldn't find in the store and the girl could've been more helpful but I guess she panicked because it was too obvious that we were there on purpose. We shared our experience with the interviewer and had to explain what in our opinion could have been done better.
Then the interviewer collected our documents and asked us to write down our availability and contact details.
Other Sales Advisor interview reviews for River Island
I applied online. I interviewed at River Island in Jun 2026
Interview
My interview was done online with an ai bot who asks you questions. I answered them but I don’t think the questions are the same for everyone. But I did my best and in my opinion interviews online is better than face to face.
I applied through other source. I interviewed at River Island (Enfield, England) in Mar 2026
Interview
applied for job on indeed then emailed and text a link to AI Chatbot interview. Asked if I have right to work, would I be available for x hours across x days, why I want to work at River Island, how would you handle a situation where customer is upset, rank a few tasks based on importance and then went onto video interview. Was asked what my favourite river island piece of clothing is and how I would sell it to a customer, what do I think typical tasks of a sales advisor role are, what does excellent customer service look like and give example, what makes a successful team.
Interview questions [1]
Question 1
What makes a successful team, What are typical sales advisor jobs, what is your favourite piece of RI clothing and how would you sell it to a customer.
The interview was genuinely relaxed and welcoming from the moment I walked in. I felt at ease right away, on comfortable terms with the interviewer, and able to speak openly and naturally without any pressure.
Interview questions [1]
Question 1
Tell me about a time when you had to work closely with someone whose personality was very different from yours.