First there was a phone interview with the recruiter. Next, I moved on to a remote video call interview with one of the executives. This was 15 minutes long, very fast-paced, direct, and to-the-point, which I appreciated. He showed me some data related to the website and had me run some ideas for strategy by him, like how I would approach improving their metrics.
By the end of the meeting, he offered me the job. I did not get much time to ask about the work culture, work-life-balance, how they manage interpersonal challenges, etc.
I turned down the job because 1. I was asked to join right away, given very little time to think about my decision, which would be a big change (me leaving something stable for something less certain) and 2. The entire focus of the company was on revenue goals achieved by rapid growth and hard work. I'm a very hard worker and have nothing against growth or goals, but beneath these achievements there didn't seem to be much underlying substance to fuel the motivation needed. It's just a custom T-shirt company, that seems to have high turnover rate and—from a superficial, outside perspective—seems to treat employees as disposable tools. I may be wrong, but it wasn't like there was much to convince me otherwise. My advice to Jiffy execs would be to find some better way to incentivize employees to commit to their team, such as by fostering an appreciative work culture that's oriented around collaboration and problem-solving.