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      Flourish

      Part of MassMutual

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      Head of Marketing Analytics Interview

      Oct 15, 2025
      Anonymous interview candidate
      New York, NY

      Other Head of Marketing Analytics interview reviews for Flourish

      Head of Marketing Analytics Interview

      Dec 22, 2025
      Anonymous interview candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied through a recruiter. I interviewed at Flourish

      No offer
      Negative experience
      Average interview

      Application

      I applied online. I interviewed at Flourish (New York, NY) in Aug 2025

      Interview

      I applied online, and the interview process took almost five months. Throughout that time, I had to go through 8 to 9 interviews, but the process was extremely slow and disorganized. The company would go silent for weeks, then suddenly a recruiter would reach out asking to schedule another interview. If you make it that far, you're asked to come into the office for a two-part presentation, which requires a significant amount of preparation and work. After completing all the interviews and the final presentation, I was completely ghosted — no feedback, no update, no response at all. Overall, it was a huge waste of time. I wouldn’t recommend applying here unless you’re okay with a long, frustrating, and ultimately unresponsive hiring process.

      Interview questions [1]

      Question 1

      My understanding of RIA business and marketing
      Answer question
      2

      Interview

      I was contacted by a headhunter for this role in summer 2025, despite not actively looking. Initial interviews took place in October, after which the process effectively stalled. Following the early rounds, I was told interviews were being “paused” and that I would be contacted to reschedule. That never happened. Weeks went by with no communication. I eventually had to reach out myself to get any update, and the explanations provided did not align with what actually occurred. Communication between the company and the headhunter was consistently poor, and that confusion was passed directly onto candidates. The process dragged on for months with long stretches of silence, shifting narratives, and no clear ownership. Some interviewers were thoughtful and professional, but others seemed disconnected from the role or unclear on expectations. Overall, it felt like internal indecision rather than a structured hiring process. This is a startup that was acquired by MassMutual, and that dynamic was evident in the interviews. The product value proposition felt underdeveloped, and there was limited clarity around differentiation, target customer, or growth strategy. That lack of clarity showed up not just in the product discussion, but in the hiring process itself. After months of inactivity, I later saw the same role reposted by the headhunter on LinkedIn in winter 2025, despite having never received feedback or closure from the company. That reinforced the sense that candidates’ time was not being treated seriously. There may be good people at the company, but the interview experience was disorganized, opaque, and disrespectful of candidates’ time. I would not recommend engaging unless you are prepared for a prolonged process with weak communication and unclear direction.

      Interview questions [1]

      Question 1

      Familiarity with RIA space and how to measure impact of marketing activities.
      Answer question
      1

      Head of Marketing Analytics Interview

      Aug 31, 2025
      Anonymous interview candidate
      No offer
      Negative experience
      Average interview

      Application

      I interviewed at Flourish

      Interview

      Two interviews - 1 with hiring manager and 1 with additional head. They were brief, very light on concrete details and expectations, and the additional head interview was presented with almost no context. Because the website has broken links and vague information about the business, it made it difficult to research this out. If interviewing for this role, I'd be very direct with getting additional context from the recruiters which was my biggest mistake in prep. Also, one of them dead named me unintentionally which happens due to my legal name, but it also showed a lack of organization on their part.

      Interview questions [1]

      Question 1

      Tell us about your experience with visualizations
      Answer question
      2