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      Head of Brand Interview

      Jul 21, 2020
      Anonymous employee
      Dubai
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied through a recruiter. The process took 4 weeks. I interviewed at Deliveroo (Dubai) in May 2020

      Interview

      OVERALL Quick, smooth & professional process. Everyone was very friendly & transparent. The recruiter check on me before & after every call. INTERVIEWS These are 5 things I understood they were looking for: data driven, culture fit, skill set / willingness to learn-grow, approach, flexibility. The structure is similar all throughout whereby the interviewer gives a quick background about themselves & the interviewee does the same. The remainder of the time is focused on behavioral questions. All questions should be answered in the STAR format (Situation, Task, Action, Results). Use as much data as possible in your answers. My first screening call was with the recruiting manager, we discussed the role, my background & salary expectations. Next I had a 1:1 with a hiring manager where we dug deeper into the role, my work experience & market understanding, problem solving & data mining approach. I was then asked to complete a case study focused on a segment’s channel plan - this was specific to the role. I had about a week to complete it (I’ve heard of other occasions where the timeline is shorter). When provided with the case study I was guided on what to present on each slide: (1) opportunities & challenges, (2) competition, (3) channel strategy, (4) 60 day plan & (5) KPIs. I only submitted the presentation (didn’t present it) so all details should be in there, make sure the rationale & metrics are clear. Simultaneously I was doing my panel interviews. I had 4 interviews on separate days with the leadership team: 2 GMs, 1 Head of Marketing & 1 legal council. One of the interviewers might be someone doing a similar role in my case it was the Head of Marketing. One of the panel interviews was conducted completely in Arabic which is a language that is critical to the role. QUESTIONS Be sure to prep 3-5 questions to ask each interviewer. Use it as an opportunity to showcase your market & competitive landscape or even a deep knowledge about their business. NEGOTIATION After receiving the offer, I was aware well in advance that I couldn’t negotiate the salary in this specific situation. So I highlighted other areas which they were receptive to: title & equity.

      Interview questions [1]

      Question 1

      Tell me about yourself (elevator pitch). - Some may want to dig into the details of a similar role you did. How would you grow the brand? How would you target certain segments? What channels would you use? What can you do differently from what we've already done. What did you think of X campaign that we did recently? Did you find it effective? why? What are your strengths & weaknesses? (3 of each) What was a critical feedback you received in the past? How did you handle that? How would your colleagues describe you? How would you measure the success of a campaign? Examples of communication / campaign plans I have done or would do for restaurant partners? What would it look like? (broken down by day & channel). Tell me about a time when... (lots of those) - you worked with a small budget. How did you achieve your goals? - didn’t see eye-to-eye with a manager? How did you handle it? - you motivated a group of people towards a goal. What was your approach & what was the result? - you failed on a project (or didn’t meet targets). What happened & what would you do differently? - you took a big risk. What was it? Give details. - you used data to drive your decisions?
      Answer question
      4