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New Beauty Win for "The Great Cover Up" The Great Cover Up won a New Beauty Beauty Award for Best Root Touch Up Powder for the second year in a row! NewBeauty is a trusted beauty-focused publication whose editors frequent top broadcast outlets. Winning last year landed The Great Cover Up a spot on the TODAY show this past December. Congrats and a special thank you to our product team who creates award winning products and are incredible partners through the award submission process.
