People don't show up for battle each day for you when you don't provide them with the "why" behind the things you've asked them to do. The company has gone from 100+ people to ~25 in the last year, so there's no reason to list off all the most common reasons a business fails...But ultimately, the buck stops with a CEO. Their job is to articulate the vision of a company, and at iAcquire, it always felt like a secret...and there are two ceo's...which makes it hard to hold anyone person (let alone yourself) accountable.