Does Valpak pay their employees well?

According to anonymously submitted Glassdoor reviews, Valpak employees rate their compensation and benefits as 2.7 out of 5. Find out more about salaries and benefits at Valpak. This rating has decreased by 13% over the last 12 months.

How satisfied are employees working at Valpak?

27% of Valpak employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Valpak 3.0 out of 5 for work life balance, 2.6 for culture and values and 2.3 for career opportunities.

What are the top reviewed jobs at Valpak?

Sales Representative (21) , Account Executive (16) , Media Sales Consultant (14) , Marketing Consultant (9) , Sales (8) , Media Consultant (6) , Sales Director (6) , Sales Associate (5) , Sales Consultant (5) , Account Manager (4) , Graphic Artist (4) , Graphic Designer (4) , Manager (4) , Advertising Sales Representative (3) , Collation technician (3)

What are the pros of working at Valpak according to real employee reviews?

"The people are great." ((in 18 reviews)); "good benefits, time off, remote" ((in 17 reviews)); "Able to work from home and flexible schedule." ((in 13 reviews)); "Great training" ((in 12 reviews)); "Work life balance is good" ((in 9 reviews))

What are the cons of working at Valpak according to real employee reviews?

"Poor management, border line unethical, poverty level wages" ((in 23 reviews)); "constant layoffs and outsourcing to other countries" ((in 12 reviews)); "It appears Valpak might be making money selling Franchises (and that's the focus) more than anything else!" ((in 4 reviews)); "commissions and base pay are low" ((in 4 reviews)); "You are fired by a manager you have never met before." ((in 3 reviews))

What are employees saying about Valpak redundancies in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Valpak redundancy and their outlook for job security at Valpak in 2026.

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Valpak

Valpak Reviews

2.5

27% would recommend to a friend

(340 total reviews)

Chris Cate

38% approve of CEO

29% positive business outlook

Ratings by category

3.0

Diversity and inclusion

3.0

Work/Life balance

2.7

Compensation and benefits

2.6

Culture and values

2.3

Career opportunities

2.1

Senior management

Valpak has an employee rating of 2.5 out of 5 stars, based on 340 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Valpak employee rating is 33% below average for employers within the Media and communication industry (3.7 stars).

Ratings by demographic groups

Ethnic group

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

340 reviews

4.0

Jul 27, 2016

Good experience.

Sales consultant

Recommend

CEO approval

Business outlook

Pros

Flexible time schedule. Unlimited income if you will work hard.

Cons

Commission- based income and you will always doing field-work (cold calling).

4.0

Aug 6, 2015

Account Executive

Anonymous employee

Recommend

CEO approval

Business outlook

Pros

Valpak is a very progressive company in the direct response and digital media space.The training and sales tools it provides reps are excellent along with 1st class support for print & digital products.

Cons

Unfortunately, some of the support tools to help advertisers target their best customers such as geomapping are only available to U.S. franchisees along with new product launches which can take 6 months to 2 years to reach Canadian franchises.

1.0

Jul 10, 2019

Toxic environment + declining business = Run Away

Consultant

Recommend

CEO approval

Business outlook

Pros

Was a wonderful company to work for until purchased in a fire sale by Platinum Equity. There is absolutely nothing good about the current executive leadership. If however you are eye candy with an accent or a former YP anything, you are as good as gold.

Cons

CEO Mike Davis is a fool who has surrounded himself with bootlickers. Matt Crowley, his handpicked EVP and empire builder, has been a complete failure and couldn't sell his way out of a paper bag. The list could go on and on but there is one thing they all have in common....they love to hear themselves talk in endless meetings and conference calls thinking fear is a great motivator.

Viewing 1 - 3 of 340 Reviews

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Good experience.

Account Executive

Toxic environment + declining business = Run Away

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