ROI DNA Reviews

Looks can be deceiving: behind the CEO's charisma and vision lies a chaotic and listless operation. The CEO is 100% focused on sales and therefore disconnected to the actual operations and sustainability of the agency. This leaves agency employees feeling burned out, exhausted, and unable to execute on the promises that the CEO makes when bringing in new clients. Lack of proper onboarding and training makes this problem even worse, since experienced talent is always leaving for the door as new hires come in. This dynamic creates a churn factory: employees frequently leaving and clients constantly giving their 90 day notices because they're not getting the service that they were promised., either because teams are burnt out and over-worked OR internal chaos and politics prevents the work from happening in the first place. With 100% focus on sales, there isn't much thought to adequately resourcing teams and clients for success. With little to no direction from the top, a blame culture emeges. people who surface issues are blamed instead of execs realizing their own inadequacies and doing something about it. blame and exhaustion creates toxicity. At ROI DNA, the word for "accountability" is "throat to choke." That phrase is used constantly by executives on down. As a survivor of abuse, words like that amidst a toxic culture made me cry every day after work. Yes, HR was notified multiple times, yet didn't do anything or care. Getting laid off was a happy day for me. I feel so much better now that I don't work here.

When I first started here in 2021, I told myself, "Wow, this is a great company where leadership really cares about the people. I'm going to be here for years and grow my career at an amazing company." Boy, did that change quickly. Total mismanagement of the business. With little-to-no foresight, they hired way too many people too late, and by the time the economy stabilized its rapid growth, it was over for all of those who were brought on, thrown to the wolves, and then reprimanded for their failure. The company was sold to a publicly traded company last year, and we all know what that means... the bottom line is all that matters - net profit. The last review cycle was incredibly underwhelming, all while everybody was overworked and the leadership team got a payout of over 30 million dollars. I understand that this is a business and that leadership has worked hard to build their company. I respect that, but please don't tell the team that "nothing will change" and that your "number one priority is the employees" because we all know that it isn't. The leadership team is completely detached from the rest of the company, and all the blame falls on the team, while any of the success is due to the leadership team's great capability. The sales team (of one - the CEO) doesn't properly set realistic expectations which leads to employee burnout and client satisfaction issues. When a client puts in their notice, there isn't leadership accountability or lessons learned, their focus was on how the team didn't live up to the expectations of the client - the very same unrealistic expectation that the CEO set to sign in this business without consulting the feasibility of it with the team who is actually doing the work. THIS is the number one problem. They are so concerned with maximizing revenue and profit, they overlook the core resource of the company - its people. The entire acquisition process has been incredibly disappointing. Only a year ago I would have given this company five stars, but it's been very clear to anyone there that now this is just like any other business, ROI DNA should change its mission statement.