Inept upper & middle management, unknowledgeable about instructional curriculum issues, i.e. New Standards, on all subject, new standardized Online testing , dual immersion education, English Language Development and how those issues shape the customer's need for instructional materials. Their recent technology for letting customers see some sample products was CDs, recently more online resources have been added, the perception has been already made up by customer, there is no plan for rebranding. Very small marketing team, usually, overwhelmed and cannot keep up the demand for product development, launching, and overall maintenance. There is no research and development department, budget or personnel. Diversity is a new concept for this company 99% caucasian in the entire company and 100% in upper management, much better in gender 50% female in middle management. And it is a private own company.
