O2E Brands Reviews

3.3

56% would recommend to a friend

(184 total reviews)
avatar

Brian Scudamore

73% approve of CEO

50% positive business outlook

O2E Brands has an employee rating of 3.3 out of 5 stars, based on 184 company reviews on Glassdoor which indicates that most employees have a good working experience there. The O2E Brands employee rating is in line with the average (within 1 standard deviation) for employers within the Personal consumer services industry (3.6 stars).

Reviews by job title

184 reviews
2.0
Jun 30, 2026

Shiny on the outside but toxic in the inside

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

CEO is a really good guy - too bad he is not part of the operations (he is more like a mascot) Really nice office in a good location in Vancouver. A lot of structure in terms of role descriptions and goal setting. The annual kick off meeting is a great production and lots of fun.

Cons

Leadership plays favourites and only a few are in the 'inner circle'. It's a product-led culture NOT a people-led. Every year they ask "what do you need on your team and who should you fire or hire to get there?" Zero succession planning or long-term career path. Minimal promotions to people, mostly just add responsibility and say that is career progression because you are learning new things. Many examples of wrongful terminations and super high turnover of top talent for many years across all brands (yet certain people stay forever despite poor revenue). Very toxic sketchy HR leadership in the Vancouver office. Franchise partners are very unhappy.

3.0
Jun 1, 2026

On Average

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Additional 4 days summer vacations and good colleagues - Sometimes depends on the person you are reporting to

Cons

- Constant changes in org with no direction. - Low pay and management always come up with budget excuses. - Lots of politics.

1.0
Feb 9, 2026

Would avoid - definitely not "all about the people"

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Some really nice people used to work here. The office was a central location & not far from a skytrain station.

Cons

- Lots of bullying happening across departments - Expected to work extra hours - Gaslighting from leadership - Constant changes/ re-orgs - Says they are "all about the people," but they are far from being people-focused - Asks employees to write positive reviews to fix Glassdoor ratings, with the promise of more vacation time instead of fixing root problems

Viewing 1 - 3 of 184 Reviews

Glassdoor has 202 O2E Brands reviews submitted anonymously by O2E Brands employees. Read employee reviews and ratings on Glassdoor to decide if O2E Brands is right for you.