Multistudio appears to be navigating an identity crisis. During my time there, the firm seemed more invested in defining and redefining how it presents itself than in building strong project management systems that support consistently excellent and profitable work. A considerable amount of time and resources has been funneled into branding, rebranding, marketing, and communications -- efforts that, while not inherently negative, have at times overshadowed the foundational need to deliver high-quality work efficiently. For the firm to thrive, it must shift focus toward operating as a stable, well-managed business. Additionally, compensation at Multistudio is relatively low, and I believe the disproportionate attention to image over infrastructure plays a role in that.