Pros
- Smart and capable management team - treats employees with respect and very credible in front of clients - Laser focused on customer success and ROI from the CEO down - very unusual and really appreciated by clients and prospects - Provides all the right tools to be successful - using Saleforce.com for SFA, solid ROI case studies, makes smart investments in employee training - Company is fiscally responsible, well run, profitable, and growing - Opportunity to make very good money - Privately held so company directoin set by management based on customer needs
Cons
- Relatively little marketing in the past but this is rapidly picking up and being done with surprising sophistication - Need to go back to clients and get approvals to publish more great case studies - company has tons of success but needs to get this out in public more often - Product needs a bit of updating on the ICM side - new UI, etc. - company is focused on this and close to releasing some significant improvements - Demo technical folks need more focus on tying feature function to business issues and benefits - While profitable and well run, company is relatively small so some concerns over long term - possible acquisition target or going public - either of which would move control away from mgt team and clients
