Pros
The people who work here are friendly and fun. Lunch is catered from local restaurants weekly. You can work from home one (assigned) day a week. Emails and phone calls outside of office hours are not common, so the work/life balance is pretty good. Location is less congested than ITP. Not much in the way of competition, so it's technically a market leader.
Cons
Leadership* has little to no experience in the tech industry. The closest thing to experience with a software company any of the leadership had was an attempt cash in on the dot-com bubble. Sadly, that's a lot what the product here feels like, but with the mobile app boom. It's marketed as a tool to help people of faith grow spiritually, but within the company it's treated as last ditch effort to funnel faith-based content into a medium that isn't dying the way their affiliated bookstores are.
C-level and director-level employees receive bonuses and raises on top of their hefty base salaries. The developers, designers, and content creators receive the potential of a $5 gift card and absolutely no hope of a raise.
I should also note that this is a startup company running on investment capital. It is not yet profitable, so it's hard to say how long it will be able to stick around. This is a notable risk to consider as a potential employee.
*I should note that there is a new CEO here who is improving things somewhat.