Toxic culture, constantly asked to post positive Glassdoor reviews - Anonymous employee elder Employee Review

1.0
Mar 12, 2022
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

A lot of nice people and the idea behind the business is good! Can be very rewarding when you help people

Cons

A new C.O.O came into the role and totally destroyed the culture almost single handedly forced / fired a lot of people who had given 3 or more years service meaning there was a lot of upset and unrest and the majority of the best employees went and moved and took pay rises elsewhere. They then promoted lots of people on the back of this in a state of panic to seem like there is progression including, at times people still in their probations. Its become so chaotic and really lacking in any form of management or leadership. The prices have gone up, the care hasnt increased in quality meaning the whole idea behind being affordable and different is out the window and we are now more expensive than companies who are regulated to actually provide care. The AE's are treated like second class citizens compared to the sales team, which is reflected in the recent pay rises they received which we are not meant to know about ... Please provide us with more training on how to handle certain conversations, this has been fed back many times and nothing has happened and its why so many staff are going off work sick with mental health issues!

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elder Response
4y
Thank you for your feedback and we are sorry that you feel this way. Like any fast scaling business, Elder is constantly adapting and we are entering a new phase of leadership and people development. While change can sometimes feel painful, we are proud of the way that our team is handling this transition. As you know, we added five new junior leadership roles to our Customer Account Management team with the specific aim of improving leadership, progression, training and line management. One of these roles is solely dedicated to training & development so please do take the time to let them know about your training needs if you haven’t already - I know that they will be keen to hear from you. We are always looking to develop talent but I would like to clarify one point that you raise on promotions whilst on probation. As a matter of policy, we do not promote members of staff who are still on probation. Any such occurrence would happen on a very exceptional basis and with a view to offer growth opportunities to exceptional talent from within the company. Please speak to your line manager if you would like to clarify this point further. To your specific point on pay, our compensation strategy is very standard and is based on fair and equitable total reward (base, incentive, equity for all), at the market rate. Across industries, market rates differ per function and are at no point a reflection of a team’s value. The support the Customer Account Management team offers to our customers and their carers is exceptional and we celebrate and recognise this in every way. It is disappointing to see your perspective on the quality of care. We receive consistently positive Trustpilot customer reviews and Carer NPS scores and our teams support our carers in finding work throughout the country. Finally, we don’t force staff to write reviews but ask for and welcome all feedback, whether it is positive or pointing out areas where we can improve.

Explore other reviews about elder

5.0
Dec 23, 2019
Anonymous freelancer
Recommend
CEO approval
Business outlook

Pros

A great place that encourages spiritual development through acts of service.

Cons

Many causes to choose from, you can easily find yourself overcommitting.

5.0
Apr 16, 2025
Recommend
CEO approval
Business outlook

Pros

Elder is a mission-driven company filled with passionate, motivated people who work tirelessly to improve the lives of older adults and their families. Across the board, my colleagues are dedicated, collaborative, and incredibly hard-working. There's a real sense of purpose in what we do, and it shows in the culture and day-to-day work. What sets Elder apart is its resilience and honesty—qualities that are rare. It’s a place where people genuinely care and push together toward meaningful impact.

Cons

Like many start-up and scale-up businesses, it’s had to adapt and pivot along the way, but these changes have always been thoughtful and aligned with the company’s long-term vision.

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elder Response
1y
Thank you for your thoughtful and thorough review and, in particular, your appreciation of the culture and mindset we have built. As a member of the team, you will have greatly contributed to who and where we are today, so thank you! Best, from the People Team
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