Pros
- Flexible work schedule. - Pay is similar to market, however benefits are lacking. - Consulting work provided wide range of experience to grow capability quickly. - Startup provides opportunities to gain skill in multiple areas at the same time wearing "many hats".
Cons
- Inexperienced misaligned leadership, providing strategic direction to grow a software/consulting company, where previous leadership experience is sales and marketing. - Software solutions are technically behind the curve and not able to compete in the market. - The company took investment with the goal of building a software solution to sell. The investment was mismanaged, investing in self promotion, marketing and customer solutions rather than core technology offering. The strategic investment resulted in no material gain while sinking the company into debt and losing customer revenue pipeline. Recoup in 2023 was a 45% reduction (both voluntary and involuntary) in headcount in an attempt to remain solvent. - Company is now beholden to investor debt with the majority of the company equity owned by the investor and company founders that are no longer with the company.