No clear digital business model - Manager Yara Employee Review

The top management has no clear business goals for its digital business, which leads to the low morale of the whole team. As a traditional company, its organizational culture is still a typical top-down culture, bureaucracy is quite common in the office. Meanwhile, the management also wants to better fit in the modern digital society, so lots of political correctness is overloaded. Its internal culture ends in a predicament. This is adding serious damage when the business lack of a certain profit model. The stableness which brings in by the core business gives the internal start-up line too much security, employees don't have enough work so they start to mess around. The middle management tends to play office politics rather than putting a focus on finding direction because the mindset has been built like this: "I'm just part of the company, its future success is not my job, I did all I have been assigned.", "I need to climb the ladder, enlarge my scope, be responsible for a bigger team so I will be promoted.", "The business's success has nothing to do with me, I just change a new position if facing laid off.". OKR model also doesn’t help the moving of the digital business, just giving people more excuses to miss annual targets. What is important for the newly established business should be figured out clearly. I think it should be the business result, not the political correctness.