4.0
Feb 27, 2012
Anonymous employee
Current employee
Recommend
CEO approval
Business outlook
Pros
Probably depends on which group, but the Outdoor Group culture is pretty good. Lots of great people who are passionate about the brands and the outdoor lifestyle. A ton of potential with more investment.
Cons
Very conservative both personally and from a business perspective. Purely numbers driven with very little commitment to brand building and long-term growth strategy. "Double digit growth" is not a strategy, even if the Street likes it. Structure makes it very risk-averse with little willingness to invest in marketing and brand development. A footwear manufacturing company trying to play in a brand world.