Pros
My rating is only " FOR THE COMPANY". "Please go through Con's before Pro's". It’s enticing to work at a startup. The tech world was casual and fun. Lots of opportunity to travel with a growing, innovative company. Front line staff is great. Opportunity to get your hands in a lot of different things if you have the desire. You can have the salary benefits based on the performance or you cant take the yearly appraisal.
Cons
In my experience I had a very unhealthy work-life balance. It’s a family owned business so if you’re a member of the family you get an unfair advantage for being hired without the traditional recruitment process that everybody else has to go through. Huge and special benefits for their managerial relatives or the same caste people who work in that company. The managers or leaders have the capability to designate a non-experienced person as a "MANAGER" too. Sounds funny but its true. Definitely not a good platform for people who are fluent in English and who are willing to show up something with their talks. Trust me, if you do so everyone in that company will see you as an "ALIEN". That's just Very disorganized in my opinion for executives who nitpick everything you do. Executives are too casual with their leadership. Very tense environment at times which caused a lot of anxiety about which version of the leaders you were going to get. Very passive aggressive management which was annoying and just unnecessary. You cant tell its a startup by the way company is led. Benefits are not good. Unprofessional communication all over the place with cursing a prominent staple of the culture by upper management. Basically if you keep your mouth shut and your head down and work 24/7 you'll be fine. But if you deviate from any of that they will make your life miserable.