Pros
The company does a great job with training associates before they assist customers on the sales floor. Because of this, U.S. Cellular associates are known to be very knowledgeable and customer-focused. The company is also known for its excellent customer service and great network quality. Even though it is a sales organization, U.S. Cellular does not just focus on meeting/exceeding sales goals (which is different than other cell phone companies). They take pride in making sure that associates do whatever is necessary to provide customers with a great customer experience. Sales managers, as a whole, do a great job with supporting associates and ensuring that they are in a position to be successful. Associates are empowered to make decisions that will be a win-win situation for the customer and for the company.
Cons
At times, store management can micro-manage associates when it comes to the sales process. Also, many people consider U.S. Cellular a step down from Verizon/AT&T/Sprint/T-Mobile even though the company offers many great benefits to customers. Because of this, it sometimes can be difficult to gain new customers especially if an associate is not in an established market.