If it walks like a duck and talks like a duck..... - Operations Trueline Employee Review

1.0
Feb 21, 2017
Recommend
CEO approval
Business outlook

Pros

Free water, coffee, and bathroom privileges.

Cons

First off, the latest testimonials on Glassdoor are because the CEO told employees to write them in December due to negative feedback. Not only does it undermine the legitimacy of Glassdoor, it speaks volume of Trueline--the very definition of a smoke and mirrors organization. This is straight up dialing for dollars ala the movie Boiler Room or more charitably, Glengarry Glen Ross. From the threadbare carpets to the unlit bathroom, it's little more than a call center. Chaotic, unprofessional management, zero structure, shifting sales metrics and a sexist frat boy culture. Note to applicants: you are cold calling up to 60 times a day. For a recent college graduate, don't waste your time! This type of work is for salespeople, a college degree is not needed. The company "publishes" trade journals and your role is to get companies to provide lists of potential advertisers. The CEO exploits college educated workers in the bleak Portland area economy. Despite his philosophical musings, this is not one of the best places to work in Maine.(companies pay for that distinction btw which is another story altogether) I left on my own accord and am not bitter: I just want people to know what they're applying for and not waste their time like I did.

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Trueline Response
9y
Thank you for taking the time to share your thoughts. It sounds like this is a review for a sales position, rather than the position of Operations in which you’ve posted from. We’ll comment on the sales position so that our response is applicable. Our job posting clearly defines the sales component of the role, which entails making upwards of 60 calls a day on occasion, and this is reiterated throughout the initial interview and training. As in most, if not all, sales positions, sales people must hit their quotas/metrics in order to succeed. In order to help our team members succeed in this role, we have sales metrics which track the number of leads they are contacting each day, number of leads that come in, etc. Incentives such as trips to Jamaica and shopping sprees are granted to those who hit sales goals – and those who continually do not hit sales goals are let go, as in any other company. As a small business things change rapidly at TrueLine, and those that can adjust and work at the same pace as the organization do really well here. From training to monthly company-wide meetings we highlight that TrueLine is not a highly corporate business. People have a voice and things do change, offering the feel of a startup with the stability of an established business that’s been around for nearly a decade. We try to be transparent and keep everyone on the same page, as our ability to work as a team is what makes us successful. At TrueLine we do ask for a college degree and a minimum of a 3.0 in an applicant’s field of study. However, we also take into account candidates who have a track record of success in different aspects of their lives, like hobbies for example. To your point, we believe that a college degree ultimately doesn’t guarantee success in any position in life. Life experience and passion is what matters. When people with passion and personal accountability join our team, the rate of success is much higher. And yes you are correct, we did ask our employees to write honest reviews about the company. Glassdoor promotes this practice by providing a “Request More Reviews” email template, and also allows employers to send the review request from the Glassdoor employer dashboard. Thank you again for the insights, we appreciate your input and are always looking to improve our company.

Explore other reviews about Trueline

5.0
Feb 27, 2026
Recommend
CEO approval
Business outlook

Pros

Lots of tools Good reqs to work on SUPER SUPPORTIVE MANAGEMENT Open to employee feedback Teamwork is valued Positive place Changed my whole life for better

Cons

I have nothing to say here

1.0
Mar 22, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Located in beautiful Portland, Maine.

Cons

Terrible. Weird people and weird CEO who should be some sort of fake spiritual guru or something. Total frat boy culture. The guys there can’t help their misogyny. The second day there and one of the leads used the language “you chickened out” because I didn’t harass someone on the phone. Many red flags with this scam of a company.

3
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Trueline Response
1y
It's unfortunate to hear that your time at Trueline didn't meet your expectations. It can be difficult for some to operate in a performance-based environment having no former experience. We're always trying to develop staff and accommodate learning styles, along with providing freedom for folks to find themselves in a new role.
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