Jun 1, 2024
Anonymous employee
Tropic Response
2yAs I mentioned in another responce, Tropic has two businesses: an Act 1 “legacy” all-in-one SaaS/services product built to capture as much market share and data as possible, and an Act 2 standalone SaaS business designed to drive our go-forward strategy by productizing act 1. 100% of the Q4/Q1 thrash placed on our business has been a process of us learning how to navigate the transition from Act 1 to Act 2.
In Q1, following a reduction in force as part of this transition, we experienced a significant cultural downturn, with our engagement score plummeting from the 90s to the 50s virtually overnight. Addressing this openly, we discussed the issue, including reading through critical feedback, during our company-wide meeting. We publicly shared our engagement metrics and committed to improving our leadership approach.
Since then, we've implemented numerous changes. Our engagement score has rebounded to the 70s, though it remains below our ideal target, signaling progress that we believe is crucial to communicate. Data has been our guiding light throughout this period. Tropic has achieved a 20% increase in gross margin, demonstrating efficiency gains. Our sales team surpassed Q1 targets by 15%, and customer retention has significantly improved as we migrate clients to our SaaS platform. We've also maintained a robust financial position with a healthy runway and cash reserves.
We've consistently shared and will continue to transparently communicate these achievements and challenges across the entire company during our All Hands meetings.
- Dave (CEO/Co-fouder)