Dishonor to the REAL Toysmith - Anonymous employee Toysmith Employee Review

1.0
Jan 30, 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Proud that I was an employee during the OLD Toysmith years....who knows, we may be seeing a giant ALL MUST GO SIGN - ALL SALES FINAL in the near future.

Cons

This is not the "original" Toysmith.  The Toysmith prior to new ownership was a family who valued and cared deeply for their employees. These employees had deep friendships with one another, watched one another grow, get married, raise families.  The "Toysmith" name and company was considered gold in the industry.  A company who valued their customers and rep groups. Now the current owners/CEO/Executive Leadership have dishonored the name and the company it once was. I'm not saying that as a business ages, changes shouldn't be made.  It's important that you can pivot in other directions to grow and adapt to changes in the industry when necessary, but they have completely disrespected the Toysmith name and created a very negative, ugly reputation in the toy industry. Their heartless, ruthless ways have shown over the past several years, including massive layoffs, but then posting new "similar" positions for more money. The industry is very aware of the treatment they've shown past and current employees. They work you to the bone, long days, volunteer work in the warehouse, now that so many quality, knowlegeable employees who understand the business are no longer there. During these layoffs, no empathy, no care, no value to employees who put their hearts and souls into everything they did to support the Toysmith brand and direction of the company.  If you want to feel valued, supported and be able to trust leadership, this is not the company for you - that Toysmith is gone.  Whoever this company is now, they are not the true Toysmith.

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Toysmith Response
3y
As a member of the leadership team, I can confidently say there is no 'fire sale' on our horizon. It is unfortunate your experience working for us was so negative and I hope that wherever you have landed is much better suited. The recent restructure lay offs came with severance packages, an extra month of benefits and transition assistance to support those laid off as much as possible. These are heavy decisions for leadership to make and I can assure you each of us did not take this planning lightly.

Explore other reviews about Toysmith

5.0
Jun 27, 2025
Recommend
CEO approval
Business outlook

Pros

The company is entering an exciting new chapter under our recently appointed CEO. Their fresh ideas, energy, and clear vision are already creating momentum across the business. It is refreshing to see leadership so focused on innovation, accountability, and building a winning culture. There is a real sense of drive and opportunity right now for those who want to be part of shaping the future. Pros: 1. New leadership bringing energy and clear direction 2. Renewed focus on innovation and growth 3. Increased transparency and accountability 4. Great opportunity to contribute and make an impact

Cons

1. Change always brings some uncertainty, but the direction feels very positive. 2. High expectations, but they come with the opportunity to grow.

1.0
Jul 10, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

There are some fun people who work there

Cons

The new CEO and leadership team don’t seem to understand what it’s like for the people actually doing the work and they don't care anyways. They make big choices without asking others, and it feels like they don’t listen. Plans change a lot, and staff are expected to keep up without asking questions and if they decide they don't need you, they won't think twice about getting rid of you. Staff give feedback, but the CEO doesn't want to hear from anyone unless they agree with him.

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