You get what you put in - Brand Partnerships Manager TikTok Employee Review

3.0
Jul 30, 2023
Recommend
CEO approval
Business outlook

Pros

-Product is amazing, best in class for short form video - fast paced environment - lots of opportunity to try and learn new things - great people

Cons

- leadership for some orgs can be toxic or non-transparent - some leaders will try to force you out so you don't write bad performance review about them - some orgs will expect you to work long hours and not mention it in interviews (working as late as 10PM or later) - employee benefits are seriously behind Google, Meta, Linkedin - lots of red tape on approvals that need to get approved in Beijing/Singapore - compensation for some roles are not competitive to the talent market in silicon valley, most notably sales - sales reps at TikTok are extremely underpaid, commissions are capped, and target setting by rev ops/sales ops is hit or miss. Most times its a miss and you'll end up with insane quotas to hit with no opportunity to make it up in later quarters since there is a commission cap -additionally, folks that are on the largest accounts at TikTok booking the most money are put on a compensation/accelerator incentives that are the same as folks in Growth or much smaller accounts. It's not sustainable for keeping high quality sales talent long term.

Explore other reviews about TikTok

5.0
Mar 31, 2026
Recommend
CEO approval
Business outlook

Pros

Fine, high stress, high pressure, long working hours.

Cons

Frequent meetings with Asia. Basically no work life balance

2.0
Jun 15, 2026
Recommend
CEO approval
Business outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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