Pros
A genuinely passionate and talented team who frequently go above and beyond Nice concept
Cons
Staff churn rate - far too many people burn out or get fed up with the overly-emotional management style Poor strategy - far too short-termist. Not enough understanding of market dynamics especially when it comes to working with retailers. This short-termism also sets highly-skilled people up to fail - poor planning, short deadlines - leading to rush through product development and market research Superficial desire to understand the customer - all the right words said about learning from the customer but founders would ignore that information if it contradicted their opinions. Irrational decision making - there are things that clearly don't work but management are not willing to change because it's part of their 'vision'. Not brave enough to pivot from white elephants that suck up way too much resource. Poor work life balance - An example, one colleague was working on new projects in addition to regular tasks. They got slightly behind (I mean less than half a day behind). The founders response was to say 'they should work whatever hours it takes to get the work done even if that means working until midnight'. This was someone going well beyond what they were paid to do - not one iota of consideration for their well-being. This happened frequently. Culture & values - the team care about creating a positive and honest place to work. Sadly this is not shared by the founders. They certainly espouse the values in public but the reality is very different.