Pros
Sundae School is one of the few companies I have had the pleasure to work with in the past, where the leadership has a vision and emphasizes moral, ethical, and frugal values.
Some could not handle the intensity of the environment, because fashion is hard, and the market was preparing for recession, and they could not keep up with the crunch time work. But for those who could, Sundae School gave confidence and boosted morality.
I left because I was recruited to another company to head marketing, but the experience and growth opportunities from Sundae School has been very rewarding.
Cons
The Cons could be that Sundae School works people. But it works people because they're working in an inefficient way, providing minimal value.