Pros
Like most start-ups had a lot of energy and promise but after 7 years it is no longer a start-up. Had a lot on great marketing but little delivery or client execution
Cons
Brought in high priced people from the outside who didn't know or understand the business. Treated it more as a MIT college experiment burning thru a lot of investor cash fast and many lay-offs since. Roller coaster hiring and then RIF's. Constantly changing/ guessing/trial and error on what their business value prop is, who's the real customer and where to garner/generate revenue