Dear Designers, BEWARE OF THIS COMPANY. - Designer Souled Store Employee Review

I joined this company expecting a genuine design role with opportunities for creative growth. Unfortunately, my experience turned out to be the complete opposite. I want to begin with the hiring process because it perfectly reflects the larger issues within the organisation. During my interview with the head of the Footwear Design division, I was asked extensive questions about my passion for design, creative thinking, and long-term aspirations. The conversation strongly suggested that this was a place where designers would be encouraged to learn, experiment, and grow across multiple categories. I was told there would be significant opportunities to expand my skill set and contribute meaningfully as a designer. As part of the assessment process, I was given an assignment focused on developing innovative product concepts with complete creative freedom. I chose to present my ideas through hand illustrations and concept development. The assignment was approved, and I was subsequently hired. What became apparent after joining was that the actual role bore little resemblance to the assessment used to evaluate me. The work was largely centred around adapting pre-existing licensed artwork onto merchandise, with very limited scope for original product design, concept generation, or creative problem-solving. The disconnect between the interview process, the assignment, and the reality of the role was significant and, in my opinion, highly misleading for candidates seeking genuine design opportunities. Another concern was the role designation itself. During the initial hiring discussions, the position was communicated as an Associate role. Later in the process, the title was changed to Senior Associate. While the title sounded impressive on paper, the reality was that there was no structured team, no peer support system, and very limited guidance despite entering a completely new category. The title appeared to come with increased responsibility but without the mentorship, training, or support typically associated with such expectations. The onboarding experience was equally concerning. On my first day, there was not even a dedicated workstation available. This immediately created the impression of an organisation that was either unprepared for new hires or operating with little regard for employee integration. One of the most challenging aspects of working here was the culture surrounding feedback and professional development. Several key stakeholders had spent the majority of their careers within the organisation, creating an environment that felt resistant to outside perspectives. In my experience, concerns raised by newer employees were rarely addressed constructively. When I attempted to have an honest discussion about my desire to learn more about the category and improve my performance, I was met with a response that effectively communicated that the category would only become more repetitive and that leaving was an option if I was dissatisfied. Rather than encouraging growth, curiosity, or skill development, the message felt dismissive and discouraging. The management style within the division often felt excessively hierarchical. Public criticism, dismissive communication, and interactions that many would consider unprofessional appeared to be normalised. Constructive feedback is essential in any creative environment; however, there is a substantial difference between critique and humiliation. In my experience, that distinction was frequently blurred. Communication across the division was another recurring issue. Professional disagreements often escalated into conversations that lacked basic respect and professionalism. Rather than fostering collaboration, the culture frequently created anxiety around presenting work and discussing ideas. The HR support available to designers was equally disappointing. Communication was often inconsistent, important information was poorly managed, and there appeared to be little independence when addressing concerns involving senior team members. Instead of acting as a neutral support function, HR often seemed ineffective in resolving issues affecting employees. Overall, this was one of the most disappointing professional experiences I have encountered. The organisation presented itself as a place for designers to learn, create, and grow, but my experience reflected a culture driven by hierarchy, poor communication, limited creative ownership, and inadequate support for employees. Talented individuals looking for mentorship, structured development, and meaningful design work should carefully evaluate whether this environment aligns with their expectations before joining.